My final project is an overview of Product Placement in modern day films. It discusses what a product placement is and covers what the general consensus towards it is. I included several examples from different movies with different extremes of product placement to highlight the variability and differences in use of product placement.
1 – Continued working on script. Moved the sections to the beginning of video as part of introduction. Instead, in the video I will talk about:
1. Definition of product placement
2. Introduction (different scenes put together)
3. Audience Reception of product placement (done well/successful vs done badly/unsuccessful); peoples’ mixed opinions toward product placement
4.Effect of product placement on sales
5.Movies with product placement that is integral to story/plot/movie – Independence Day, Transformers, Back to the Future, Cast Away, Wayne’s World
6. Directors known for their use of product placement (Michael Bay – The Island, Transformers)
7. Final thoughts
Script will be uploaded within the next 2-3 days once I finalize it and make changes
2. Downloaded OBS (Open Broadcaster Software) – cut scenes fro I, Robot, Wayne’s World, Cast Away to be used in intro scene.
3. Ran into issues with syncing audio
For the first hour of today, I worked on organizing the format of my video:
1. Introduce idea of Product Placement (2 min)
b. Brief History
c. Benefits/Reason for Use
2. Categories (6 min)
3. Criticism of Product Placement (2 min)
4. Summary (1 min)
Total: 10-11 min
The next hour I spent finding clips to use from various movies. I have not officially decided on a specific genre (comedy, sci-fi, horror, etc.) to use, but many of the scenes I drew from come from modern films. I am leaning towards Sci-fi/Action films. I found a couple scenes on Youtube (down below) and am working on extracting them.
Cars: Transformers (General Motors), Back to the Future (Toyota), Fast and Furious
Clothes: I, Robot (Converse), Minority Report (Omega watch)
Electronics: Independence Day (Apple)
Food/Drinks: Skyfall (Heineken), World War Z (Pepsi), Wayne’s World (Pepsi, Doritos, Pizza Hut)
The focus of my project will be on subliminal messaging in films. I find it interesting and clever how producers find ways to sneak in hidden messages and subtle advertising that typically will not register in our brains the first time we see them. When I was younger, I watched a lot of animated movies from Disney and Pixar but didn’t notice those subtle messages until I read about them online when I was older. The format of my video essay will be in the form of a supercut, with a voice-over explaining each individual scene. The video will consist of multiple sections, including examples and a history of subliminal messaging in film history. In terms of raw materials, not much will be needed except a microphone for recording and editing software. The clips can be easily obtained online. I expect to use video editing software (obtained online) to edit my video. I have Fraps, which is a screen recording software that I will use to record my screen, and I also want to try to use Sony Vegas Pro as my editing software.
3/12: Pick out all the scenes I want to use.
3/26: Compile video and begin editing.
4/1: Finish voice-over and sync with video.
4/8: Aesthetics/Making the video look better.
4/15: Finishing touches.
In his video essay, Zhou discusses the style of editing that Satoshi Kon used in his animated films and compares it to many live-action films to show how Kon’s techniques have influenced other editors and film producers. Zhou incorporates music from Kon’s movies as he does a voice over on top of the scenes he chooses to display. The most appealing aspect that I found was that he took scenes from Kon’s films and compared it side-by-side with scenes of live-action films like Slaughterhouse Five According to Zhou, one of Kon’s most distinguished habits was his tendency to match scene transitions effectively. Through the use of editing effects, he transitions between different scenes in quick succession. He compares the number of match-cuts in the opening scene of Kon’s Paprika to Christopher Nolan’s Inception. Both movies had a similar beginning, and use the same technique to transition between scenes. Zhou goes on to show other examples from movies that use match-cuts to great effect.
Zhou then goes on to talk about the general themes that Kon bases his editing around – the interactions between dreams and reality. The narration from the inserted clip tells us that Kon always “draws and image with the next scene in mind… so he can make every scene connected to both the previous and subsequent scenes.” Throughout the video, Zhou shows us many of the scenes from Paprika to emphasize the unique style that Kon uses. For example, Kon would show you one scene at a point in time, then immediately transition to another. Then later, he would bring up the initial scene again and show the significance of the initial scene. I found it impressive that Kon is able to give information without actually showing what happens in the scene, because there is enough in what is shown for the viewer to imply what happened between the scenes
Next, Zhou talks about the use of space and time in Kon’s films. Kon is able to manipulate the viewer’s perception of time and point of view by cutting between different perspectives and using fast cuts to present information quickly. Zhou presents us with a couple more examples and compares the scenes with similar scenes from live-action films. Each of Zhou’s arguments are supported with scenes from Kon’s movies. At the end, he shows us a scene from Kon’s last work of animation, Ohayo. The short clip embodies all of the elements that Zhou talked about. It depicts a mid-age women getting up and getting ready for a typical day – a relatable experience that appeals to just about anyone. The concept of reality and dreams is apparent as well in the use of match cuts occurring between each frame. It is also interesting to note how the color comes to life after the transition to the shower. Overall, I thought it was the perfect way to end the video – with an animation that illustrates all of Kon’s most notable techniques.